My, it sure has been an exciting year so far for the LAA! We’ve had another great run of annual events, as well as adding some new ones in there. Additionally, we just moved into a new office suite to accommodate this ever-growing association, our logo and website recently had their one-year anniversary, and now we’re rolling out even more!
We are officially launching the LAA Blog, and we need your help! The new blog page will serve as a public forum for you members to showcase your expertise! Useful, relevant information. For multifamily professionals, by multifamily professionals. We want to know why your product/service category is an integral piece to the multifamily housing puzzle! Why should properties be concerned with winterizing their facilities? What type of insurance policies are absolutely vital for owners to protect their assets should there be a natural disaster or catastrophe? How can a property manager truly accentuate their best amenities to market their community effectively? If it’s valuable information for our membership, we want to share it!
Whether it’s a few informational paragraphs or a page, a list format of DO’s and DON’Ts, or a “How to” on typical, quick-fix apartment maintenance issues, we want to share your knowledge. Being published makes you appear as an expert, and builds credibility among industry colleagues. It’s also a great way to personalize your business and put a “face” to a name! And there’s always the implications of a little extra, digital branding on your SEO!
What we need from YOU is the content! Submit your ideas and articles to MDockter@laaky.com for an opportunity to be published on our site and social channels. We are not looking for commercials in written form, nor an article that is nothing but a pitch for your company. Sure, we want to know why your company is different, but we want you to talk about the importance of your industry or product category. No one minds a shameless plug or two thrown in there, but let’s aim for meaningful, valuable information! Think: “what would I want/need to know if I was searching for my product/service category?”
By: Michael Dockter
Marketing & Social Media Coordinator
Louisville Apartment Association