Retaining your residents starts much earlier than when their lease is about to be up. The first impression you make with potential residents has a huge impact on not only whether they sign an initial lease or not, but also on them resigning at renewal.
A simple way that leasing staff can increase their resident retention is by building rapport with future residents on the first phone call. This is the first step in building a solid relationship with them that will keep them wanting to stay at your property.
Taking the time to start your relationship off on the right foot means learning about what the resident wants and needs from their new home, listening to their concerns, and matching them to the right apartment to fit their needs.
If you can build that strong relationship with the resident right off the bat, you’re setting yourself up for success when it comes time for them to renew.
Below is a sample sales script (conventional guest card) that leasing staff can use on the phone (or in person) to begin building that relationship and increase your resident retention! (Helpful Tip: click the image to open the document in a new tab and print it off!)
Want to learn more strategies to increase resident retention at your property? Our next class in our “Let’s Talk About Leasing” series is coming up on February 19th, 2020 it’s going to cove in-depth strategies to help you do just that! Click the button below to learn more and join us!