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  • Home
  • About
    • Our History
    • Staff
    • Committees
    • Board of Directors
    • National Apartment Association
  • Events & Education
    • Calendar of Events
    • EVENT PHOTO GALLERY >
      • 2020 Golf Scramble presented by Contractors Inc
      • 2019 Presidential Gala
      • 2019 Fall Day at the Downs
      • 2019 October Meet & Greet
      • 2019 Forecasting Luncheon
      • 2019 Vendor Appreciation
      • 2019 Maintenance Appreciation
      • 2019 LAA Outreach 5K Fun Run
      • 2019 Day at the Downs June
      • 2019 Trade Show
      • 2019 Casino Night
      • 2019 Meet & Greet
      • 2018 Presidential Gala
      • 2018 Day at the Downs (Fall)
      • 2018 Outreach Committee
      • 2018 Vendor Appreciation Day
      • 2018 Day at the Downs (Spring)
      • 2018 Trade Show
      • 2018 National Apartment Housing Month Reception
      • 2018 Casino Night
      • 2017 Presidential Gala
      • 2017 Open House
      • 2017 Vendor Appreciation
      • 2017 Day at the Downs
      • 2017 Trade Show
      • 2017 Casino Night
      • 2016 Presidential Gala
      • 2016 Golf Scramble
      • 2016 Churchill Downs
      • 2016 Fair Housing Seminar
      • 2016 Trade Show
      • 2016 Casino Night
  • Member Benefits
    • Legislative >
      • What we do for you
      • Members only Legislative Update
      • Helpful Links
    • Owner/Manager Benefits
    • Vendor Benefits
    • Independent Rental Owner (IRO) Program
    • Update Your Contact Info
    • Renew Your Membership
    • Join Now
  • Coronavirus Resources
  • Job Board
  • Directory Search
  • Resources
    • Update Your Profile
    • News Article Search Page
    • Sponsorship Opportunities
    • Advertisement Opportunities
    • Fair Housing Ordinance & Voucher Program
  • Member Login
  • Contact
  • Where Are We Wednesdays
    • The Overlook Spotlight
    • Brookside Apartment Homes Spotlight
    • Cardinal Hill Gardens Spotlight
    • The Retreat at Louisville Spotlight
    • Derby Run Spotlight
    • 310 @ NuLu Spotlight
    • Patriot Crossing Spotlight
    • District at Hurstbourne Spotlight
    • Vesta Derby Oaks Spotlight
    • Boulder Creek Apartments Spotlight
    • Kendal on Taylorsville Spotlight
    • Crescent Centre Spotlight
    • The Avery Spotlight
    • Glenmary Village Spotlight
    • Canter Chase Spotlight
    • Cedar Springs Spotlight
    • The Grove Spotlight
    • Cypress Pointe Spotlight
    • University Park Spotlight
    • Country Acres Spotlight
    • Claiborne Crossing Spotlight
    • Shadow Ridge Spotlight
    • Avenue in the Highlands Spotlight
    • Cooper Creek Village Spotlight
    • Bradford Mill Lofts
    • Terraces at Forest Springs
    • Bonaventure Place
    • The Residences at Omni
    • Veranda at Norton Commons
    • Apex on Preston
    • Jefferson Crossings
    • Fenwick Place
    • River Oak
    • Lofts on Ormsby
Louisville Apartment Association | Louisville, KY

LAA Blog

Leasing Tip: Using A Sales Script

1/27/2020

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​When it comes to leasing, properties often focus on bringing in new residents. But retaining the residents you already have and making them want to resign a lease is just as important.
 
Retaining your residents starts much earlier than when their lease is about to be up. The first impression you make with potential residents has a huge impact on not only whether they sign an initial lease or not, but also on them resigning at renewal.
 
A simple way that leasing staff can increase their resident retention is by building rapport with future residents on the first phone call. This is the first step in building a solid relationship with them that will keep them wanting to stay at your property.
 
Taking the time to start your relationship off on the right foot means learning about what the resident wants and needs from their new home, listening to their concerns, and matching them to the right apartment to fit their needs.
 
If you can build that strong relationship with the resident right off the bat, you’re setting yourself up for success when it comes time for them to renew.
 
Below is a sample sales script (conventional guest card) that leasing staff can use on the phone (or in person) to begin building that relationship and increase your resident retention! (Helpful Tip: click the image to open the document in a new tab and print it off!)
 
Want to learn more strategies to increase resident retention at your property? Our next class in our “Let’s Talk About Leasing” series is coming up on February 19th, 2020 it’s going to cove in-depth strategies to help you do just that! Click the button below to learn more and join us!
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7410 New LaGrange Road, Suite 200  |  Louisville, KY 40222
Phone: (502) 426-6140 | info@laaky.com
Copyright Louisville Apartment Association.  All Rights Reserved. | Privacy Policy
7410 New LaGrange Road, Suite 200  |  Louisville, KY 40222
Phone: (502) 426-6140 | info@laaky.com